Steve Shu's Blog
A Peek At The Difficulties of Incubating New Initiatives Within Large Companies
Entrepreneurial situations in large companies differ from that of startups, yet one thing that they seem to share is that they often represent "hope" in one way or another. In the case of large corporations, these new initiatives can not only turn out to be profitable "ventures" but also boost morale and reward key employees through growth opportunities. Yet many of these new initiatives have difficulty getting off the ground. Frustration is common.
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Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation
Adrian C. Ott, CEO and founder of Exponential Edge Inc., included me on her distribution list for an advanced reading copy of her new book, The 24-Hour Customer. I cannot say enough good things about this book. In my mind, the book is excellent for executives, strategists, marketing, and innovators.
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Should You Seek Input or Help From a Third Party?
People should view this post as a “food for thought” post. The idea for this post was triggered by things I have been increasingly seeing in companies as the recession bottoms out. The managerial situations are similar pre-recession, but anecdotally the occurrence seems more numerous as managers raise their heads-up to reassess their vantage point.
What if your intent as a leader within a company is to (any of the following):
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Review of “Open Leadership” Framework (Leadership and Social Technologies Book)
Charlene Li, founder of the Altimeter Group and co-author of the bestselling book Groundswell, was generous to include me on her distribution list for an advanced reading copy of her new book Open Leadership: How Social Technolo
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Book Review of “The New How” (Business Strategy Book)
It is atypical for me to write a book review for this blog, but Nilofer Merchant’s “The New How: Creating Business Solutions Through Collaborative Strategy” is very respectable contribution to both audiences of this blog and the process of strategy development in general. In particular, the book does two important things beyond other strategy books:
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How To Help Ensure Strategy Scorecards Don't Fail You
For many strategy engagements, a lot of attention is paid to the detailed analysis framework. For example, should a benchmarking framework be used? Or will that framework lead us down a path of mediocrity? Or perhaps value-chain or Blue Ocean-like analysis should be used here? What method should we use for prioritizing brand associations and rectifying brand image versus identity?
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The Business Plan Is Alive And Well But It May Not Be What You Think
As many times I have written a "business plan", it seems the flavor of it can vary quite substantially. I think the notion of this catches a good number of people by surprise. And why shouldn't that be the case? Many textbooks and templates seem to cover business plan outlines with relatively similar structures. My suspicion is that the perspective that gets lost in the mix is intent. The intent of a business plan affects its format and content dramatically (more than outline).
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The Power of Using "We" In Client-Consultant Communications
Recently I found myself in the doctor's office seeking advice on a health issue I had been having with finger & joint pain. The way these conversations played out (with me in a reverse role as a client) triggered some thoughts about client-consultant communications that I thought I'd share here.
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Using The "Seeding" And "Facilitating" Approach In Management Meetings And Consulting Engagements
One technique that I tend to use a lot in management meetings and consulting engagements involves the use of two slide types. The purpose of these slides is often to help the management team get aligned and make a critical decision about some set of issues.
The first slide I call the "Seeding" slide. The second slide I call the "Facilitating" slide.
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Using a “Frontier Chart” to Evaluate and Plan Project Portfolio Strategy
The introduction of new product or service lines into an existing customer base is a challenge that companies often face with new business development. Sometimes the opportunities can be readily quantified using traditional financial analysis (e.g., using net present value, scenario, and waterfall buildup methods). At other times, there may be hazards of trying to quantify an opportunity too early in the process before conceptual alignment of the stakeholders. For example, people can simply get stuck "in the weeds with the numbers".
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